[ whataboutmac.com ] Cologne, Germany – Many trends come and go. Megatrends, on the other hand, can be projected with a high degree of probability up to 15 years into the future. They get established gradually over a period of years, and the results have a very powerful outcome. Fact: no company can afford to miss out on a megatrend. Perfect examples are globalization, climate change, an...
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